Consumer attitudes towards organic food in the Western Balkans - the case of Albania.
Consumer attitudes towards organic food in the Western Balkans - the case of Albania.
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DOI：
10.3280/ecag2017-002004
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发表时间：
2017-01-01
期刊：
影响因子：
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通讯作者：
Chan, C.
中科院分区：
文献类型：
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作者：
Imami, D.;Skreli, E.;Chan, C.
尽管有机食品部门有生产和市场潜力，但阿尔巴尼亚的有机农业发展薄弱。该部门在立法、体制和私营部门能力方面面临若干制约因素。在阿尔巴尼亚发展有机食品需求的一个主要挑战是阿尔巴尼亚消费者对有机产品的认识有限。本文提供了深入了解消费者的意识和偏好有关的有机食品，应用描述性和细分分析的基础上进行的结构化调查在地拉那，阿尔巴尼亚。根据研究结果，消费者普遍对有机食品有强烈的偏好，因为与传统生产的食品相比，有机食品被认为更安全和更健康，而消费者认为如何种植有机食品的环境考虑并不那么重要。尽管总体上对有机食品有偏好，但大多数消费者对有机食品的了解有限，私营部门和决策者应通过提高认识运动来解决这一问题。
Despite the organic food sector production and market potential organic farming is weakly developed in Albania. The sector faces several constraints related to legislation, institutional and private sector capacities. A major challenge for the development of the organic food demand for organic food in Albania is the limited awareness of Albanian consumers regarding organic products. This paper provides insights into consumer awareness and preferences concerning organic food, applying descriptive and segmentation analysis based on a structured survey conducted in Tirana, Albania. According to the study results, there is an overall strong preference for organic food, as organic food is perceived to be safer and healthier compared to conventionally produced food, while environmental considerations of how organic food is grown are not as important in consumers' view. Despite this overall preference for organic food, most consumers have limited understanding about organic food which should be addressed with awareness campaigns by the private sector and policy makers.