COMMUNICATOR PHYSICAL ATTRACTIVENESS AND PERSUASION
COMMUNICATOR PHYSICAL ATTRACTIVENESS AND PERSUASION
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DOI：
10.1037/0022-3514.37.8.1387
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发表时间：
1979-01-01
影响因子：
7.6
通讯作者：
CHAIKEN, S
中科院分区：
文献类型：
--
作者：
CHAIKEN, S
在一个现场设置，每个68个身体有吸引力或没有吸引力的男性和女性传播者（大学生）提供了一个说服性的信息，以2个大学生的目标Ss的每一个性别。结果表明，有吸引力的（与没有吸引力的）沟通者诱导显着更大的说服力的口头和行为措施的目标协议。此外，女性目标的一致性高于男性目标。从通信SS收集的数据在较早的实验室会议表明，身体有吸引力的和没有吸引力的沟通者不同的几个沟通技巧和其他属性相关的沟通者的说服力，包括GPA，学业能力测试成绩，和自我评价的几项措施。这些发现表明，有吸引力的人可能比没有吸引力的人更有说服力，部分原因是他们拥有的特征使他们成为更有效的沟通者。(25参考）（PsycInfo数据库记录（c）2020阿帕，保留所有权利）
In a field setting, each of 68 physically attractive or unattractive male and female communicator Ss (undergraduates) delivered a persuasive message to 2 undergraduate target Ss of each sex. Results indicate that attractive (vs unattractive) communicators induced significantly greater persuasion on both a verbal and behavioral measure of target agreement. In addition, female targets indicated greater agreement than male targets. Data gathered from communicator Ss during an earlier laboratory session indicate that physically attractive and unattractive communicators differed with respect to several communication skills and other attributes relevant to communicator persuasiveness, including GPA, Scholastic Aptitude Test scores, and several measures of self-evaluation. These findings suggest that attractive individuals may be more persuasive than unattractive persons partly because they possess characteristics that dispose them to be more effective communicators.(25 ref)(PsycInfo Database Record (c) 2020 APA, all rights reserved)