Revisiting the Relationship Between Marketing Education and Marketing Career Success
Revisiting the Relationship Between Marketing Education and Marketing Career Success
复制标题
重新审视营销教育与营销职业成功之间的关系
DOI：
10.1177/0273475317710061
复制
发表时间：
2017
影响因子：
2.4
通讯作者：
D. Bacon
中科院分区：
文献类型：
--
作者：
D. Bacon
在Hunt，Chonko和Wood的经典文章的复制中，使用来自864名营销专业人士的样本数据进行回归分析。与亨特、乔科和伍德的研究相反，市场营销专业的本科学历与市场营销工作的收入呈正相关，但令人惊讶的是，一些非市场营销专业的受访者在市场营销工作中的收入与市场营销专业的受访者大致相同。对营销职业的满意度与学术专业没有显着相关。收入回归模型解释了30%的营销收入方差，这比早期的研究有所改进，但也表明营销成功的大部分方差不是由教育解释的。的影响进行了讨论。
In a replication of a classic article by Hunt, Chonko, and Wood, regression analysis was conducted using data from a sample of 864 marketing professionals. In contrast to Hunt, Chonko, and Wood, an undergraduate degree in marketing was positively related to income in marketing jobs, but surprisingly, respondents with some nonmarketing majors earned about the same as marketing majors in marketing jobs. Satisfaction with a marketing career was not significantly related to academic major. The income regression model explained 30% of the variance in marketing income, which is an improvement over the earlier study, but also indicates that most of the variance in marketing success is not explained by education. Implications are discussed.