Gender Difference in the Free Association for "Cute" and "Kawaii"
Gender Difference in the Free Association for "Cute" and "Kawaii"
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“可爱”和“卡哇伊”自由协会中的性别差异
DOI：
10.1007/978-3-030-22646-6_32
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发表时间：
2019
期刊：
影响因子：
--
通讯作者：
M. Kurosu
中科院分区：
文献类型：
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作者：
A. Hashizume;M. Kurosu
在日本，“Kawaii”一词经常用于各种场合，主要是年轻女性。在日常对话中也会使用相应的英文单词“cute”，发音为“Kyuuto”。本研究运用自由联想的方法对这两个词的外延进行了比较，从而明确了两者在语义上的共性和差异。这项由60名受访者参与的调查结果显示，刺激词“卡哇伊”比“可爱”能产生更多联想。我们进一步的分析表明，日本人在日常生活中没有机会使用英语单词cute，因此他们将其作为外来词使用，而cute一词包含了西方/外国文化的意象。换句话说，语用(文化)语境可能通过列出外延的自由联想来影响单词的语义。
In Japan, “Kawaii” is frequently used in various situations mainly by young female. Corresponding English word “Cute” that is pronounced as “Kyuuto” is also used in daily conversation. Our study compared the denotation of both words by applying the free association method, thus clarified the semantic commonality and the difference. The result of survey using 60 informants revealed that the stimulus word Kawaii produced more number of associations than Cute. And our further analysis revealed that Japanese people don’t have opportunities to use the English word Cute in their everyday life, thus they use it as a foreign origin word, and the word Cute contained the image of something of Western/foreign culture. In other words, the pragmatic (cultural) context might have influenced the semantics of the word through the free association that listed up the denotation.