Flagship species and certification types affect consumer preferences for wildlife-friendly rice labels
Flagship species and certification types affect consumer preferences for wildlife-friendly rice labels
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旗舰品种和认证类型影响消费者对野生动物友好型大米标签的偏好
DOI：
10.1016/j.ecolecon.2022.107691
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发表时间：
2023
影响因子：
7
通讯作者：
Shoji Yasushi
中科院分区：
文献类型：
--
作者：
Mameno Kota;Kubo Takahiro;Ujiie Kiyokazu;Shoji Yasushi
对野生动物友好的食品标签被用来减少信息不对称，从而通过营销机制加强农业生物多样性的保护。标签根据认证要求和保护目标作出不同的声明。然而，人们对消费者对标签上不同声明的偏好知之甚少。在这里，我们评估了消费者对野生动物友好标签的偏好，重点是基于输入和结果的索赔，通过应用选择实验。我们的研究结果表明，消费者更喜欢鱼的标签与结果索赔的输入索赔，相比之下，消费者效用增加的结果索赔，但在鸟类标签的输入索赔。对认证要求和旗舰物种的不同偏好突出表明了战略认证和标签在鼓励人们保护生物多样性方面的重要性。我们的经验证据提供了通过保护营销平衡生物多样性保护与粮食安全的见解。
Wildlife-friendly food labels are used to reduce information asymmetry and thus enhance agrobiodiversity conservation via marketing mechanisms. The labels make different claims depending on the certification requirements and conservation targets. However, little is known about consumer preferences for the different claims on the labels. Here, we evaluated consumer preferences for wildlife-friendly labels, with a focus on input- and outcome-based claims, by applying a choice experiment. Our results showed that consumers preferred fish labels with outcome claims to those with input claims; in contrast, consumer utility was not increased by outcome claims but by input claims in bird labels. The differences in preferences for certification requirements and for flagship species highlight the importance of strategic certification and labelling in encouraging people to conserve biodiversity. Our empirical evidence provides insights to balance biodiversity conservation with food security through conservation marketing.