User Modeling, Adaptation, and Personalization, 18th International Conference, UMAP 2010, Big Island, HI, USA, June 20-24, 2010. Proceedings
User Modeling, Adaptation, and Personalization, 18th International Conference, UMAP 2010, Big Island, HI, USA, June 20-24, 2010. Proceedings
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用户建模、适应和个性化,第 18 届国际会议,UMAP 2010,美国夏威夷大岛,2010 年 6 月 20-24 日。会议记录
DOI:
10.1007/978-3-642-13470-8
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发表时间:
2010
影响因子:
3.6
通讯作者:
David N. Chin
中科院分区:
文献类型:
--
作者:
P. D. Bra;A. Kobsa;David N. Chin
In web-based adaptive systems, the same rating scales are usually provided to all users for expressing their preferences with respect to various items. It emerged from a user experiment that we recently carried out that different users show different preferences with respect to the rating scales to use in the interface of adaptive systems, given the particular topic they are evaluating. Starting from this finding, we propose to allow users to choose the kind of rating scale they prefer. This approach raises various issues; the most important is that of how an adaptation algorithm can properly deal with values coming from heterogeneous rating scales. We conducted an experiment to investigate how users rate the same object on different rating scales. On the basis of our interpretation of these results, as an example of one possible solution approach, we propose a three-phase normalization process for mapping preferences expressed with different rating scales onto a unique system representation.