"Who is a heritage tourist?" a comparative study of Constitution Hill and the Hector Pieterson Memorial and Museum, Johannesburg, South Africa

"Who is a heritage tourist?" a comparative study of Constitution Hill and the Hector Pieterson Memorial and Museum, Johannesburg, South Africa
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“谁是遗产游客?”

DOI:
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发表时间:
2014
期刊:
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影响因子:
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通讯作者:
C. D. V. D. Merwe
C. D. V. D. Merwe
中科院分区:
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文献类型:
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作者:
T. Khumalo;C. D. V. D. Merwe

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遗产旅游是全球快速发展的文化旅游产业。国家旅游部建议,遗产旅游应该成为南非经济的重要贡献者。解放或“斗争”遗产旅游越来越受欢迎。本文采用混合方法,使用定量和定性数据,通过比较分析两个标志性的遗产遗址,即约翰内斯堡的宪法山和赫克托·彼得森纪念馆和博物馆,试图调查南非的遗产“斗争”旅游。这种比较支持:建立“谁是遗产旅游者”的基本人口概况;探索游客对遗产的看法及其对南非旅游业的重要性;并调查了南非文化遗产如此受欢迎的一些可能原因;并概述了人们认为阻碍南非遗产旅游业的一些障碍。因此,这项研究为更好地理解和探索南非遗产旅游的经济潜力奠定了基础。结果表明,遗产旅游在南非是一个日益增长的现象,但仍然是一个多样化和复杂的行业,需要仔细的规划,有效的管理和创新的营销策略。此外,本文认为,各利益相关者必须共同努力,成功地推动南非旅游业在未来向前发展。
Heritage tourism is a fast growing global sector of the cultural tourism industry. The National Department of Tourism has suggested that heritage tourism should be an important contributor to South Africa‟s economy. Liberation or „struggle‟ heritage tourism is growing in popularity. This paper, through a mixed methods approach, using both quantitative and qualitative data, sought to investigate heritage „struggle‟ tourism in South Africa through a comparative analysis of two iconic heritage sites: Constitution Hill and The Hector Pieterson Memorial and Museum, both in Johannesburg. This comparison espoused: establishing a basic demographic profile of „who a heritage tourist is‟; explored visitor perceptions of heritage and its importance for tourism in South Africa; and investigated some possible reasons for why South Africa‟s heritage is so popular; as well as outline some obstacles people think hinder the heritage tourism industry in South Africa. This research is thus a precursor to better understanding and exploring the economic potential of heritage tourism in South Africa. The results show that heritage tourism is a growing phenomenon in South Africa, but remains a diverse and complicated industry and needs careful planning, effective management and innovative marketing strategies. Moreover, this paper posits that various stakeholders must work together to successfully take this South African tourist industry forward in the future.