Effects of Cost-Related Feedback on Consumer Knowledge and Consumption Behavior: A Field Experimental Approach
Effects of Cost-Related Feedback on Consumer Knowledge and Consumption Behavior: A Field Experimental Approach
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DOI：
10.1086/209072
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发表时间：
1986-12
影响因子：
7.2
通讯作者：
R. Hutton;G. Mauser;P. Filiatrault;O. Ahtola
中科院分区：
文献类型：
--
作者：
R. Hutton;G. Mauser;P. Filiatrault;O. Ahtola
1981年，美国和加拿大开始了一系列国际现场实验，以测试反馈作为鼓励节能方式的有效性。目前的政府研究表明，能源消耗在经历了几年的下降之后再次上升。研究目标是通过提供以前未经过测试但确实代表现实的公共政策和/或市场选择的信息格式和呈现模式来扩展当前的反馈研究。在美国两个城市和加拿大两个城市复制的实验结果为反馈作为消费者学习和激励的可行信息技术提供了部分支持。
In 1981, the United States and Canada began a series of international field experiments to test the effectiveness of feedback as a way to encourage energy conservation. Current government studies show energy consumption is again on the rise after several years of decline. The research objective was to extend current feedback research by providing information formats and presentation modes that had not been previously tested but did represent realistic public policy and/or marketplace options. Results of the experiment replicated in two U.S. and two Canadian cities provide partial support for feedback as a viable information technology for consumer learning and motivation.