Consumer attitudes toward privacy and direct marketing in Argentina
Consumer attitudes toward privacy and direct marketing in Argentina
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阿根廷消费者对隐私和直销的态度
DOI：
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发表时间：
1996
期刊：
影响因子：
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通讯作者：
Marc L. Taubman
中科院分区：
文献类型：
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作者：
George R. Milne;James A. Beckman;Marc L. Taubman
随着国际直销的不断发展，了解国际消费者对直销实践的态度变得至关重要。在本文中，我们开发并测试了一个概念模型，该模型描述了阿根廷消费者对直销和消费者隐私问题的态度的前因。我们的实证研究部分重复了Equifax的调查。我们将阿根廷消费者样本的结果与美国消费者的结果进行了比较。
As international direct marketing continues to grow, understanding international consumers’ attitudes toward direct marketing practices becomes paramount. In this article we develop and test a conceptual model that delineates antecedents to consumers’ attitudes toward direct marketing and consumer privacy issues in Argentina. Our empirical study partially replicates the Equifax survey. The results from our sample of Argentine consumers are compared to those of U.S. consumers.