The New Ways to Raise Capital: An Exploratory Study of Crowdfunding
The New Ways to Raise Capital: An Exploratory Study of Crowdfunding
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筹集资金的新方式：众筹的探索性研究
DOI：
10.5430/ijfr.v5n2p8
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发表时间：
2014
期刊：
影响因子：
--
通讯作者：
M. Rossi
中科院分区：
文献类型：
--
作者：
M. Rossi
目的-论文的目的是描述、分析和增加对正在出现的众筹现象的了解。这可以被定义为通过从大量的人那里筹集大量的少量资金来为一个项目或企业提供资金的做法。尽管学术研究的数量一直在增加，但覆盖人群的范围相对较弱，企业家和个人投资者没有很好地理解这一点。设计/方法/发现--这项研究可以归类为探索性研究。它关注的是众筹是如何运作的。这项研究解决了以下研究问题：什么是地下资金？这一现象的主要特征是什么？众筹的主要优势和主要劣势是什么？研究结果揭示了众筹活动的目的、特点、作用和任务以及投资规模。实际意义--研究结果对有兴趣管理众筹倡议和改善消费者活动的服务经理有影响。创意/价值--本文分析了一个新出现的现象。它旨在定义从共同创造到投资的用户/合作伙伴S角色。
Purpose ¨C Paper aims is to describe, analyze and to increase the knowledge of the emerging crowdfunding phenomenon. This can be defined as the practice of funding a project or venture by raising a lot of small quantities of money from a huge number of people. Even though the number of academic studies has been increasing, the coverage of the population is relatively weak and not well understood by entrepreneurs and individual investors. Design/Methodology/Findings - The research can be classified as an exploratory research. It focuses on how the crowdfunding works. The research addresses the following research questions: What is crodwfunding? Which are the main characteristics of this phenomenon? Wihic are the principal strengths and the main weaknesses of crowdfunding? The findings expose purposes, characteristics, roles and tasks, and investment size of crowd-funding activity. Practical implications - The findings have implications for service managers interested in managing crowd-funding initiatives and to improve the activity of the consumers. Originality/value - The paper analyses a new emergent phenomenon. It aims to define the user/costuemri¯s role from co-creation to investment.