Less is more: The lure of ambiguity, or why familiarity breeds contempt
Less is more: The lure of ambiguity, or why familiarity breeds contempt
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DOI：
10.1037/0022-3514.92.1.97
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发表时间：
2007-01-01
影响因子：
7.6
通讯作者：
Ariely, Dan
中科院分区：
文献类型：
--
作者：
Norton, Michael I.;Frost, Jeana H.;Ariely, Dan
目前的研究表明，尽管人们相信更多地了解他人会导致更大的好感，但平均而言，更多关于他人的信息会导致更少的好感。因此，模棱两可--缺乏关于另一个人的信息--会导致喜欢，而熟悉--获取更多的信息--会滋生蔑视。这种“少即是多”的效果是由于相异性的级联性质：一旦遇到相异性的证据，随后的信息更有可能被解释为相异性的进一步证据，导致喜欢程度下降。作者在实验室研究中记录了知识和喜好之间的负相关关系，并使用了来自在线约会者的前后数据，同时显示了相异性的中介作用。
The present research shows that although people believe that learning more about others leads to greater liking, more information about others leads, on average, to less liking. Thus, ambiguity-lacking information about another-leads to liking, whereas familiarity-acquiring more information-can breed contempt. This "less is more" effect is due to the cascading nature of dissimilarity: Once evidence of dissimilarity is encountered, subsequent information is more likely to be interpreted as further evidence of dissimilarity, leading to decreased liking. The authors document the negative relationship between knowledge and liking in laboratory studies and with pre-and postdate data from online daters, while showing the mediating role of dissimilarity.