Power of Paradox: Grassroots Organizations' Legitimacy Strategies Over Time
Power of Paradox: Grassroots Organizations' Legitimacy Strategies Over Time
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DOI：
10.1177/0007650318816954
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发表时间：
2021-02-01
影响因子：
7
通讯作者：
Siltaoja, Marjo
中科院分区：
文献类型：
--
作者：
Chowdhury, Rashedur;Kourula, Arno;Siltaoja, Marjo
资源有限的边缘利益相关者，如基层组织（GROs），在商业和社会文献中往往被忽视。我们制定了一个概念框架和一套主张，详细说明了GROs如何在战略上获得合法性和影响力。我们认为，GROs在问题的出现、发展和解决过程中遇到了特定的悖论，他们使用认知、道德和实用的合法性策略来解决这些悖论。虽然认知策略和道德策略的使用往往是一致的，但实用策略的灵活和矛盾的使用对GROs的合法性和对与其相关的强大组织的潜在影响都有重要的影响。我们在两个说明性案例的帮助下丰富了我们的框架，并讨论了该框架对GROs在商业和社会文学中的合法性策略的影响。
Fringe stakeholders with limited resources, such as grassroots organizations (GROs), are often ignored in business and society literature. We develop a conceptual framework and a set of propositions detailing how GROs strategically gain legitimacy and influence over time. We argue that GROs encounter specific paradoxes over the emergence, development, and resolution of an issue, and they address these paradoxes using cognitive, moral, and pragmatic legitimacy strategies. While cognitive and moral strategies tend to be used consistently, the flexible and paradoxical use of pragmatic strategies has important consequences, both for GROs' legitimacy and for their potential influence over powerful organizations associated with them. We enrich our framework with the help of two illustrative cases and discuss the implications of the framework for GROs' legitimacy strategies in business and society literature.