Sustainable Work Opportunities for Drivers' Well-Being: A Case of Careem as Transportation Network Company
Sustainable Work Opportunities for Drivers' Well-Being: A Case of Careem as Transportation Network Company
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DOI：
10.1007/978-3-030-80713-9_10
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发表时间：
2021
期刊：
影响因子：
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通讯作者：
A. Javed;Y. Kohda
中科院分区：
文献类型：
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作者：
A. Javed;Y. Kohda
本研究从司机的角度考察了发展中国家交通网络公司提供的服务。本研究旨在探讨两个实质性的问题：司机的满意度和幸福感。通过采用有目的的抽样方法，在巴基斯坦的拉合尔进行了12次半结构化访谈。在分析事实后，提取了几个结果，动机是司机加入公司的主要因素。司机根本不是工人，他们是Careem技术服务的用户，Careem将工人定义为工人阶级企业家，而不仅仅是服务提供者，最后，Careem通过重新定义工人的角色并保留司机的安全措施，将其司机视为客户。由于算法之外的工作条件而为司机创造的价值确实是有效的价值主张，有助于Careem留住司机，以改善公司和社会的福祉。
This study examines the services provided by the transportation network company in a developing country from the drivers’ perspective. This study is set up to investigate two substantial concerns: drivers’ satisfaction and well-being. By adopting a purposeful sampling practice, twelve semi-structured interviews were conducted in Lahore, Pakistan. After analyzing the facts, several results are extracted, as motivation is the main factor for the drivers to join the company. The drivers are not the workers at all—they are the users of Careem technology services, Careem defines workers as working-class entrepreneurs instead of service providers only, and finally, Careem treats its drivers as customers by re-defining the role of workers and keeping safety measures for drivers. The created values for drivers because of working conditions beyond the algorithm are indeed the effective value propositions that help Careem to retain its drivers for the betterment of the company and society’s well-being.