Using the Internet as a communication infrastructure for lead user involvement in the new product development process
Using the Internet as a communication infrastructure for lead user involvement in the new product development process
复制标题
使用互联网作为主要用户参与新产品开发过程的通信基础设施
DOI：
10.1109/enabl.1996.555225
复制
发表时间：
1996
期刊：
影响因子：
--
通讯作者：
J.M.L. Van Engelen
中科院分区：
文献类型：
--
作者：
P.C. Muller;R. de Poorter;J. De Jong;J.M.L. Van Engelen
在极其活跃的市场中运营的公司经常面临这样一个事实：开发和商业化新产品的“机会之窗”非常小。对于这些公司来说，不仅需要非常短的上市时间，而且还需要尽早洞察新的市场需求。为了确保及时发现有前景的新产品创意，有必要不断探索市场以了解新的客户需求。本文描述了一种使用互联网创建“专家”用户网络的方法。这些用户不仅充当企业了解新趋势的天线，而且还充当新原型的试验场以及出现技术问题时的顾问。该方法通过一个案例研究来说明，该案例研究描述了多媒体产品的这种“用户网络”的实现。该案例研究表明，对于某些产品而言，互联网构成了愿意帮助公司开发新产品的创新用户的巨大来源。该案例研究支持了这样的观点：互联网作为市场研究的定性和定量工具具有巨大的潜力。
Companies that operate in extremely dynamic markets, are often confronted with the fact that the 'window of opportunity' for developing and commercialising new products is very small. For these companies it is not only imperative to have a very short time-to-market, but also to have an early insight in new market needs. In order to assure the timely detection of promising new product ideas, it is necessary to constantly probe the market for new customer needs. This paper describes an approach that uses the Internet to create a network of 'expert' users. These users not only serve as a corporate antenna to pick up new trends, but also as a test ground for new prototypes and as an adviser in case of technical problems. The approach is illustrated by a case study describing the implementation of such a 'user network' for multimedia products. The case study demonstrates that for some products the Internet constitutes an immense source of innovative users that are willing to help companies develop new products. The case study supports the notion that the Internet has huge potential as a qualitative as well as a quantitative tool for market research.
影响因子：
5.4
作者：
VONHIPPEL, E
通讯作者：
VONHIPPEL, E