Managing Meaning for Strategic Change: The Role of Perception and Meaning Congruence
Managing Meaning for Strategic Change: The Role of Perception and Meaning Congruence
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管理战略变革的意义：感知和意义一致性的作用
DOI：
10.1177/107937390602900105
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发表时间：
2006
影响因子：
--
通讯作者：
W. A. Scroggins
中科院分区：
文献类型：
--
作者：
W. A. Scroggins
本文是对美国西南部一家中型医院正在进行的文化和战略变革的定性研究。本文的目的是双重的。首先，本文研究了这家医院的战略管理者在整个组织中管理意义并创建一致的文化和战略解释的方法。本文采取了一种社会建构和解释立场，认为文化和战略是通过人类互动创造的，涉及个人用来解释和理解他们的世界的共享意义系统和解释方案。其次，该研究通过检查高层领导和其他组织成员之间的感知异同来检验医院管理所使用方法的有效性。本文的立场是，感知和意义的一致性对于成功实施自上而下给出的战略是必要的。
This paper is a qualitative study of the cultural and strategic changes being made by a mid-sized hospital in the southwestern United States. The purpose of the paper is twofold. First, the paper examines the methods used by strategic managers in this hospital to manage meaning and create congruent interpretations of culture and strategy throughout the organization. This paper takes a social construction, interpretive position that culture and strategy are created through human interaction and involve shared meaning systems and interpretive schemes that individuals use to interpret and make sense of their world. Second, the study examines the effectiveness of the methods used by hospital management by examining perceptual similarities and differences among top leadership and other organizational members. This paper takes the position that perceptual and meaning congruence are necessary for the successful implementation of strategy that is given in a top-down fashion.