Corporate Philanthropy: What Is the Strategy?
Corporate Philanthropy: What Is the Strategy?
复制标题
企业慈善事业：战略是什么？
DOI：
10.1177/0899764099282004
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发表时间：
1999
影响因子：
2.8
通讯作者：
J. Marx
中科院分区：
文献类型：
--
作者：
J. Marx
根据文献，战略性慈善事业正在成为企业捐赠管理的最新技术。在本研究中，该术语被定义为一个过程，通过该过程，捐款有针对性地满足业务目标和接收者的需求。它代表了慈善事业融入公司的整体战略规划。鉴于这一趋势，本研究探讨了企业慈善事业在多大程度上已成为一种主要的商业交易，为股东带来直接和可衡量的财务回报。这项研究提出了一个全国性的调查结果的企业直接贡献计划。回复邮寄问卷的226家公司主要是来自20多个不同行业的大公司。调查结果表明，公司直接做出的贡献主要以不太有形的方式用于履行对员工及其社区的责任。
Strategic philanthropy, according to the literature, is becoming the state of the art in corporate contribution management. The term is defined in this study as the process by which contributions are targeted to meet business objectives and recipient needs. It represents the integration of philanthropy into the overall strategic planning of the corporation. Given this trend, this research examines the extent to which corporate philanthropy has become predominantly a business deal with direct and measurable financial returns to shareholders. The study presents the results of a national survey of corporate direct contribution programs. The 226 corporations that responded to the mailed questionnaire were primarily large corporations from over 20 different industries. The findings suggest that contributions made directly by corporations are primarily used in less tangible ways to meet responsibilities to employees and their communities.