Research on the Online Reputation Aggregating Approaches and the Customized Recommendation
Research on the Online Reputation Aggregating Approaches and the Customized Recommendation
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在线声誉聚合方法及定制化推荐研究
DOI：
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发表时间：
2009
期刊：
影响因子：
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通讯作者：
Cao Chun
中科院分区：
文献类型：
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作者：
Cao Chun
随着电子商务的迅速发展，人们传统的购买方式发生了变化。目前，信誉管理系统中的卖家信誉是通过在线信誉评分来体现的。本文考虑到交易的时间和价值，采用加权平均的方法对现有的网站信誉聚合方法进行改进，并在此基础上，提出了一种基于信誉评分的在线信誉聚合方法。该方法与网站的推荐功能相结合，以使在线信誉分数更有用。
With the rapid development of electronic commerce,people's traditional purchasing mode has been changed.At present,a seller's reputation is embodied by the online reputation score in the reputation management system.In this paper,considering the time and the value of the transaction,we use the method of weighted average to improve the existing online reputation aggregating approaches used in the websites.Afterwards,this approach is combined with the recommending function of a website,so as to make the online reputation score more useful.