Search Engine Bias and the Demise of Search Engine Utopianism
Search Engine Bias and the Demise of Search Engine Utopianism
复制标题
搜索引擎偏见和搜索引擎乌托邦主义的消亡
DOI：
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发表时间：
2006
期刊：
影响因子：
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通讯作者：
E. Goldman
中科院分区：
文献类型：
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作者：
E. Goldman
由于搜索引擎的自动化操作，人们通常认为搜索引擎显示搜索结果是中立的，没有偏见。然而，这种看法是错误的。像任何其他媒体公司一样，搜索引擎肯定地控制着用户的体验，这导致了搜索结果的扭曲（一种被称为“搜索引擎偏见”的现象）。一些评论人士认为，搜索引擎的偏见是一个需要立法纠正的缺陷。相反，本章认为搜索引擎偏见是搜索引擎为用户优化内容的有益结果。本章进一步论证了搜索引擎偏见的最成问题的方面，即由搜索结果的顶部位置引起的“赢家通吃”效应，将被新兴的个性化搜索技术所解决。
Due to search engines’ automated operations, people often assume that search engines display search results neutrally and without bias. However, this perception is mistaken. Like any other media company, search engines affirmatively control their users’ experiences, which has the consequence of skewing search results (a phenomenon called “search engine bias”). Some commentators believe that search engine bias is a defect requiring legislative correction. Instead, this chapter argues that search engine bias is the beneficial consequence of search engines optimizing content for their users. The chapter further argues that the most problematic aspect of search engine bias, the “winner-take-all” effect caused by top placement in search results, will be mooted by emerging personalized search technology.