Message framing with respect to decisions about vaccination: The roles of frame valence, frame method and perceived risk
Message framing with respect to decisions about vaccination: The roles of frame valence, frame method and perceived risk
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DOI：
10.1348/000712607x190692
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发表时间：
2007-11-01
影响因子：
4
通讯作者：
Gallagher, Laura
中科院分区：
文献类型：
--
作者：
Ferguson, Eamonn;Gallagher, Laura
当信息被积极或消极地框定时，人们的反应是不同的（框定效价）。两个著名的模型提出，效价的影响是由（1）框架的方法（属性与目标：莱文，施耐德，和Gaeth，1998）和（2）感知风险（罗斯曼和萨洛维，1997）。本实验（N = 200）探讨了这两个主持人对流感疫苗接种决策的联合影响。本研究扩展了以往的工作，通过整合这两个模型，并探讨了两个不同方面的感知风险（个人结果有效性和程序风险）的调节作用。结果表明，个人结果有效性间接链接框架的意图。手术风险以与Levin等人的预测一致的方式调节效价和方法之间的关系。部分支持Rothman和Salovey提出的模型只观察到目标框架。
People respond differently when information is framed either positively or negatively (frame valence). Two prominent models propose that the effects of valence are moderated by (1) the method of framing (attributes vs. goals: Levin, Schneider, & Gaeth, 1998) and (2) perceived risk (Rothman & Salovey, 1997). This experiment (N = 200) explores the joint influence of both of these moderators with respect to decisions about a flu vaccination. The study extends previous work by integrating these two models and exploring the moderating effects of two different aspects of perceived risk (personal outcome effectiveness and procedural risk). The results show that personal outcome effectiveness indirectly links frames to intentions. Procedural risk moderates the relationship between valence and method in a manner consistent with predictions from Levin et al.. Partial support for the model proposed by Rothman and Salovey are observed for goal frames only.