Engaging with Experience: The Senses as Lenses in Business History
Engaging with Experience: The Senses as Lenses in Business History
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融入体验：感官作为商业史的镜头
DOI：
10.1080/17449359.2023.2176885
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发表时间：
2023
期刊：
影响因子：
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通讯作者：
Ai Hisano and Sven Kube
中科院分区：
文献类型：
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作者：
伊藤敦;丹野忠晋;櫻井秀彦;奥村貴史;Ai Hisano and Sven Kube
感官已经成为商业战略和企业活动的重要组成部分，从产品设计和营销到客户关系。本文反映了学者和商业从业者对感官的兴趣日益浓厚，对最近的文献进行了简要描述，提出了未来研究的领域，并讨论了在商业历史中解释感官所带来的机遇和挑战。
The senses have become an important part of business strategies and corporate activities, ranging from product design and marketing to customer relations. Reflecting on a growing interest in the senses among scholars and business practitioners, this essay provides a brief characterization of recent literature, proposes areas for future research, and discusses opportunities as well as challenges that arise from interpreting the senses in business history.