Correlations Among Variables in Message and Messenger Credibility Scales
Correlations Among Variables in Message and Messenger Credibility Scales
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消息和信使可信度量表中变量之间的相关性
DOI：
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发表时间：
2010
期刊：
影响因子：
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通讯作者：
C. Roberts
中科院分区：
文献类型：
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作者：
C. Roberts
尽管可信度是一个复杂的结构，涉及到信使、消息、通信渠道和收件人之间的相互关系，但最广泛使用的可信度指数一次只能衡量这些属性中的一个。本研究使用了两种广泛使用的信任度量表来同时测量消息和信使的可信度。分析表明，两个量表之间以及它们的个体变量之间存在高度相关，但信使和消息之间仍然存在差异。
Although credibility is a complicated construct involving interrelationships among messenger, message, communication channels, and recipients, the most widely used credibility indexes seek to measure only one of those attributes at a time. This study used two widely used credibility scales to simultaneously measure message and messenger credibility. An analysis showed high correlations between the two scales and among their individual variables but still distinguished differences between messenger and message.