Consumer Valuation of Food Quality and Food Safety Attributes in Vietnam
Consumer Valuation of Food Quality and Food Safety Attributes in Vietnam
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DOI：
10.1111/j.1467-9353.2009.01437.x
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发表时间：
2009-06-01
影响因子：
--
通讯作者：
Qaim, Matin
中科院分区：
文献类型：
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作者：
Mergenthaler, Marcus;Weinberger, Katinka;Qaim, Matin
发展中国家的粮食系统目前正在经历向高价值产品的深刻转变。需要适当的政策来指导这种转变，前提是要充分了解消费者的偏好。我们分析了消费者的价值不同的蔬菜属性在越南的大都市地区，使用条件估值技术和调解框架的两个具体的例子。消费者愿意为无化学残留的中国芥末支付平均60%的价格溢价，为土豆的不同便利属性支付19%的价格溢价。收入水平和媒体对支付意愿有积极的影响，部分通过消费者的看法。
Food systems in developing countries are currently undergoing a profound transformation toward high-value products. Appropriate policies are needed to guide this transformation, presupposing good understanding of consumer preferences. We analyze consumers' valuation of different vegetable attributes in metropolitan areas of Vietnam, using contingent valuation techniques and a mediation framework for two specific examples. Consumers are willing to pay an average price premium of 60% for Chinese mustard that is free of chemical residues and of 19% for different convenience attributes of potatoes. Income levels and media have positive impacts on the willingness to pay, partly mediated through consumer perceptions.