NBER WORKING PAPER SERIES STATE DEPENDENCE AND ALTERNATIVE EXPLANATIONS FOR CONSUMER INERTIA
NBER WORKING PAPER SERIES STATE DEPENDENCE AND ALTERNATIVE EXPLANATIONS FOR CONSUMER INERTIA
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NBER 工作论文系列国家依赖性和消费者惰性的替代解释
DOI：
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发表时间：
2009
期刊：
影响因子：
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通讯作者：
Peter E. Rossi
中科院分区：
文献类型：
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作者：
Jean;Günter J. Hitsch;Peter E. Rossi
对于许多包装消费品，研究人员已经记录了一种形式的状态依赖，即消费者对他们过去消费过的产品变得“忠诚”。也就是说，消费者表现得好像继续购买他们过去购买过的相同产品会有效用溢价，或者同样地，转换产品会有心理成本。然而，还没有确定这种形式的状态依赖可以在存在未知形式的消费者异质性的情况下识别出来。最重要的是，在对这种惯性进行结构性解释并将其用于政策实验（如反事实定价练习）之前，必须排除可能导致类似消费者行为的其他解释。我们开发了一个灵活的异质性模型，该模型可以给出半参数解释，并排除积极状态依赖的其他解释，如自相关选择错误、消费者搜索或消费者学习。Jean-Pierre dub<s:1>芝加哥大学布斯商学院5807南伍德劳恩大道芝加哥，IL 60637和NBER jdube@chicagobooth.edu gter J. Hitsch芝加哥大学布斯商学院5807南伍德劳恩大道芝加哥，IL 60637 guenter.hitsch@ChicagoBooth.edu彼得E.罗西芝加哥大学布斯商学院5807南伍德劳恩大道芝加哥，IL 60637 peter.rossi@ChicagoBooth.edu
For many consumer packaged goods products, researchers have documented a form of state dependence whereby consumers become "loyal" to products they have consumed in the past. That is, consumers behave as though there is a utility premium from continuing to purchase the same product as they have purchased in the past or, equivalently, there is a psychological cost to switching products. However, it has not been established that this form of state dependence can be identified in the presence of consumer heterogeneity of an unknown form. Most importantly, before this inertia can be given a structural interpretation and used in policy experiments such as counterfactual pricing exercises,alternative explanations which might give rise to similar consumer behavior must be ruled out. We develop a flexible model of heterogeneity which can be given a semi-parametric interpretation and rule out alternative explanations for positive state dependence such as autocorrelated choice errors, consumer search, or consumer learning. Jean-Pierre Dubé University of Chicago Booth School of Business 5807 South Woodlawn Avenue Chicago, IL 60637 and NBER jdube@chicagobooth.edu Günter J. Hitsch University of Chicago Booth School of Business 5807 South Woodlawn Avenue Chicago, IL 60637 guenter.hitsch@ChicagoBooth.edu Peter E. Rossi University of Chicago Booth School of Business 5807 South Woodlawn Avenue Chicago, IL 60637 peter.rossi@ChicagoBooth.edu