Modeling Consumer Preference for Global Positioning System-Based Taxi Dispatching Service: Case Study of Taichung City, Taiwan
Modeling Consumer Preference for Global Positioning System-Based Taxi Dispatching Service: Case Study of Taichung City, Taiwan
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DOI：
10.3141/1971-14
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发表时间：
2006
影响因子：
1.7
通讯作者：
Kevin P. Hwang;K. Wu;Ren-Jr Jian
中科院分区：
文献类型：
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作者：
Kevin P. Hwang;K. Wu;Ren-Jr Jian
与传统的出租车服务相比，基于全球定位系统（GPS）的出租车调度服务在运送客户方面提供了更高水平的服务和安全性。然而，这种新服务要求出租车公司和无线通信公司承担投资回报风险。这项新服务是否会促使人们更频繁地使用出租车服务或吸引新的乘客，将对投资这项服务的决定产生重大影响。本文通过对台中市消费者的调查分析，确定了影响台中市消费者使用新服务偏好的主要因素。聚类分析和结构方程模型（SEM）技术被用来分析数据。聚类分析的结果表明，基于GPS的出租车调度服务将吸引重视服务质量的客户。SEM分析表明，汽车的舒适性、便利性和可靠性三个方面对汽车的安全性有积极的影响。
Compared with traditional taxi services, a taxi dispatching service based on the Global Positioning System (GPS) provides a higher level of service and safety in transporting customers. This type of new service, however, requires taxi companies and wireless communication companies to take on return-on-investment risks. Whether this new service induces people to use taxi service more often or attracts new riders will influence significantly the decision to invest in the service. This paper identifies primary factors that affect consumer preference for using the new service in Taichung City, Taiwan, by analyzing consumer responses from a survey conducted in that city. Both cluster analysis and structural equation modeling (SEM) techniques were used to analyze the data. The results of cluster analysis established that GPS-based taxi dispatching service would draw customers who value quality of service. The SEM analysis verified that three constructs—vehicle comfort, convenience, and reliability—had positive ...