Investigating the intention to purchase digital items in social networking communities: A customer value perspective
Investigating the intention to purchase digital items in social networking communities: A customer value perspective
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DOI：
10.1016/j.im.2011.05.004
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发表时间：
2011-08-01
影响因子：
9.9
通讯作者：
Koh, Joon
中科院分区：
文献类型：
--
作者：
Kim, Hee-Woong;Gupta, Sumeet;Koh, Joon
一些社交网络社区服务提供商通过向其社区成员出售数字项目来赚取收入。我们研究了SNC成员的决定，购买数字项目的基础上，客户价值理论。从顾客价值的三个维度：功能价值、社会价值和情感价值中提取了六个因素。研究结果显示，价值对会员购买意愿的影响在情感与社会层面上均显著。我们的研究结果应该有助于SNC供应商提高他们的数字产品的销售。(C)2011 Elsevier B.V.保留所有权利。
Some social networking community service providers have earned revenue by selling digital items to their community members. We examined SNC member decisions to purchase digital items based on customer value theory. Six factors were extracted from three dimensions of customer value: functional, social, and emotional value. Our findings indicated that the effects of value on member purchase intentions were significant in terms of the emotional and social dimensions. Our results should help SNC providers by improving their sales of digital items. (C) 2011 Elsevier B.V. All rights reserved.