One cigarette is one too many: evaluating a light smoker-targeted media campaign
One cigarette is one too many: evaluating a light smoker-targeted media campaign
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DOI：
10.1136/tobaccocontrol-2013-051348
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发表时间：
2015-07-01
期刊：
影响因子：
5.2
通讯作者：
Kansagra, Susan M.
中科院分区：
文献类型：
--
作者：
Jasek, John P.;Johns, Michael;Kansagra, Susan M.
背景轻度吸烟者在包括纽约市（NYC）在内的世界各地的成年吸烟者中所占比例越来越大。自2007年以来，纽约市卫生和心理卫生部（NYC Department of Health and Mental Hygiene）一直在播放强有力的反烟草媒体宣传活动，并提供限时尼古丁替代疗法（NRT）赠品。我们评估了原来的反烟草媒体活动，开发，以提高吸烟风险的认识，并鼓励戒烟服务的使用轻smokers在NYC.Methods我们比较了戒烟服务的请求量在运动的历史时期，没有针对轻吸烟者的广告。我们使用了一个横截面的在线小组调查，以评估广告的感知效果和学习新的东西，戒烟的意图和关注吸烟相关的健康风险之间的非日常，轻日常和重dailysmokers.Results吸烟者中的比例要求戒烟服务的轻度吸烟者增加了50%（从13%到20%）相对于以前的限时NRT赠品的影响。与每日重度吸烟者相比，非每日吸烟者（aOR：1.95，p
Background Light smokers represent an increasing share of adult smokers in various parts of the world including New York City (NYC). Since 2007, the NYC Department of Health and Mental Hygiene has aired hard-hitting antitobacco media campaigns paired with time-limited nicotine replacement therapy (NRT) giveaways. We evaluated an original antitobacco media campaign, developed to increase awareness of smoking risks and encourage cessation service use among light smokers in NYC.Methods We compared cessation service request volume during the campaign to historical periods without ads targeting light smokers. We used a cross-sectional online panel survey to assess the ad's perceived effectiveness and its impact on learning something new, quit intentions and concern for smoking-related health risks among non-daily, light daily and heavy daily smokers.Results The proportion of light smokers among smokers requesting cessation services increased 50% (from 13% to 20%) relative to previous time-limited NRT giveaways. Compared to heavy daily smokers, non-daily (aOR: 1.95, p