Wanting, Liking, and Preference Construction
Wanting, Liking, and Preference Construction
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DOI：
10.1037/a0017987
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发表时间：
2010-06-01
期刊：
影响因子：
4.2
通讯作者：
Ariely, Dan
中科院分区：
文献类型：
--
作者：
Dai, Xianchi;Brendl, C. Miguel;Ariely, Dan
根据偏好构建理论，多重偏好源于多重情境（例如，损耗帧对增益帧）。这意味着人们在不同的情境中可以有不同的偏好表征。根据Berridge（1999）对无意识的喜欢和想要的区分，我们假设，即使在单一的背景下，人们对一个物体的偏好也可能有多种表现。具体来说，我们提出，人们可以有不同的表示对象的动机价值，或激励价值，其情感价值，或可爱，即使当对象被放置在相同的上下文中。研究1建立了一个分歧的激励价值和可爱的面孔使用行为措施。研究2A和2B采用自我报告的方法，为我们的主要假设提供了支持，即人们完全意识到这些不同的表征，并且能够随意同时访问它们。我们还讨论了我们的研究结果的不言而喻，人们寻求快乐和期望值理论的影响。
According to theories on preference construction, multiple preferences result from multiple contexts (e.g., loss vs. gain frames). This implies that people can have different representations of a preference in different contexts. Drawing on Berridge's (1999) distinction between unconscious liking and wanting, we hypothesize that people may have multiple representations of a preference toward an object even within a single context. Specifically, we propose that people can have different representations of an object's motivational value, or incentive value, versus its emotional value, or likability, even when the object is placed in the same context. Study 1 establishes a divergence between incentive value and likability of faces using behavioral measures. Studies 2A and 2B, using self-report measures, provide support for our main hypothesis that people are perfectly aware of these distinct representations and are able to access them concurrently at will. We also discuss implications of our findings for the truism that people seek pleasure and for expectancy-value theories.