YOU SAVE MONEY WHEN YOU BUY IN BULK: DOES VOLUME-BASED PRICING CAUSE PEOPLE TO BUY MORE BEER?
YOU SAVE MONEY WHEN YOU BUY IN BULK: DOES VOLUME-BASED PRICING CAUSE PEOPLE TO BUY MORE BEER?
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DOI：
10.1002/hec.1403
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发表时间：
2009-05-01
期刊：
影响因子：
2.1
通讯作者：
Engelen, Mark
中科院分区：
文献类型：
--
作者：
Bray, Jeremy W.;Loomis, Brett R.;Engelen, Mark
This paper uses supermarket scanner data to estimate brand- and packaging-specific own- and cross-price elasticities for beer. We find that brand- and packaging-specific beer sales are highly price elastic. Cross-price elasticity estimates Suggest that individuals are more likely to buy a higher-volume package of the same brand of beer than they are to switch brands. Policy simulations suggest that regulation of volume-based price discounts is potentially more effective than a tax increase at reducing beer consumption. Our results suggest that volume-based price discounting induces people to buy larger-volume packages of beer and may lead to an increased overall beer consumption. Copyright (c) 2008 John Wiley & Sons, Ltd.
