Warning! The following packet contains shocking images: The impact of mortality salience on the effectiveness of graphic cigarette warning labels
Warning! The following packet contains shocking images: The impact of mortality salience on the effectiveness of graphic cigarette warning labels
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警告！
DOI：
10.1002/cb.391
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发表时间：
2012
影响因子：
4.3
通讯作者：
T. Rank
中科院分区：
文献类型：
--
作者：
E. Veer;T. Rank
这项研究着眼于最近一项鼓励吸烟者戒烟并阻止不吸烟者开始吸烟的举措。有证据表明，基于文字的警告标签无法有效引起人们对烟草消费危险的关注；因此，一些政府希望通过展示各种吸烟疾病的图形图像来吸引当前吸烟者和潜在吸烟者远离香烟。这项研究利用恐怖管理理论作为理解香烟包装中图形视觉图像效果的一种手段，并为公共卫生研究人员、社会营销人员和反吸烟活动人士提供启示，以帮助吸烟者戒烟并减少潜在吸烟者成为吸烟者的可能性。版权所有 © 2012 约翰·威利父子有限公司
This research looks at a recent initiative to encourage smokers to quit smoking and to discourage nonsmokers from starting to smoke. Evidence has shown that text-based warning labels are ineffective in drawing attention to the dangers of tobacco consumption; therefore, some governments are looking to draw current smokers and potential smokers away from cigarettes by displaying graphic images of various smoking ailments. This research draws on Terror Management Theory as a means of understanding the effects of graphic visual images in cigarette packaging and offers implications for public health researchers, social marketers, and antismoking campaigners to help smokers to quit and reduce the likelihood of potential smokers becoming smokers. Copyright © 2012 John Wiley & Sons, Ltd.
影响因子：
5.9
作者：
PROCHASKA, JO;VELICER, WF;FAVA, J
通讯作者：
FAVA, J