AGENDA-SETTING FUNCTION OF MASS MEDIA

AGENDA-SETTING FUNCTION OF MASS MEDIA
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DOI:
10.1086/267990
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发表时间:
1972-01-01
影响因子:
3.4
通讯作者:
SHAW, DL
SHAW, DL
中科院分区:
法学2区
文献类型:
--
作者:
MCCOMBS, ME;SHAW, DL

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在选择和展示新闻时,编辑、新闻编辑室工作人员和广播员在塑造政治现实方面发挥着重要作用。读者不仅了解一个特定的问题,而且还了解新闻报道中的信息量及其位置对该问题的重视程度。在反映候选人在竞选中所说的话时,大众媒体很可能决定重要的问题,也就是说,媒体可能设定竞选的“议程”。
In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news story and its position. In reflecting what candidates are saying during a campaign, the mass media may well determine the important issues—that is, the media may set the “agenda” of the campaign.