Building consumer self-control: The effect of self-control exercises on impulse buying urges
Building consumer self-control: The effect of self-control exercises on impulse buying urges
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DOI：
10.1007/s11002-011-9135-4
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发表时间：
2012-03
影响因子：
3.6
通讯作者：
Abdullah J. Sultan;J. Joireman;David Sprott
中科院分区：
文献类型：
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作者：
Abdullah J. Sultan;J. Joireman;David Sprott
在这项研究中，自我控制练习的冲动购买冲动的影响进行了检查。借鉴自我控制的强度模型（Baumeister and Heatherton 1996，Psychological Inquiry 7：1-15），本文旨在通过探索随着时间的推移，重复的身体和认知自我控制练习对自我控制的增强的影响，来阐明冲动性购买。研究结果表明，这些自我控制练习减少了冲动购买的冲动。对今后的研究方向进行了讨论。
In this research, the effects of self-control exercises on impulse buying urges are examined. Drawing on the strength model of self-control (Baumeister and Heatherton 1996, Psychological Inquiry 7:1–15), the present paper aims to shed light on impulsive buying by exploring the impact of enhancement of self-control as a result of repeated physical and cognitive self-control exercises over time. The findings showed that these self-control exercises reduced impulse buying urges. Directions for future research are discussed.