When Healthy Food Makes You Hungry
When Healthy Food Makes You Hungry
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DOI：
10.1086/652248
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发表时间：
2010-10-01
影响因子：
7.2
通讯作者：
Fishbach, Ayelet
中科院分区：
文献类型：
--
作者：
Finkelstein, Stacey R.;Fishbach, Ayelet
强制健康饮食的微妙暗示会让消费者感到饥饿吗？强制实施健康饮食标志着健康目标得到了充分满足，因此它增加了满足胃口的相互冲突的动机的力量。因此，消费者被要求品尝一种被认为健康的食物，后来报告说，他们比那些品尝了被认为美味的同一种食物的人更饿，吃了更多的食物，或者根本不吃东西的人。健康饮食的这些效果取决于消费者认为健康饮食是强制性的；因此，只强制消费者健康饮食会让消费者更饿，而自由选择健康饮食并不会增加饥饿感。
Do subtle cues for imposed healthy eating make consumers hungry? Imposed healthy eating signals that the health goal was sufficiently met, and thus it increases the strength of the conflicting motive to fulfill one's appetite. Accordingly, consumers asked to sample an item framed as healthy later reported being hungrier and consumed more food than those who sampled the same item framed as tasty or those who did not eat at all. These effects of healthy eating depend on the consumer's perception that healthy eating is mandatory; therefore, only imposed healthy eating made consumers hungrier, whereas freely choosing to eat healthy did not increase hunger.