How Much Is Too Much to Pay for Internet Access? A Behavioral Economic Analysis of Internet Use
How Much Is Too Much to Pay for Internet Access? A Behavioral Economic Analysis of Internet Use
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DOI：
10.1089/cyber.2014.0367
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发表时间：
2015-08-01
影响因子：
6.6
通讯作者：
Dakki, Michelle A.
中科院分区：
文献类型：
--
作者：
Broadbent, Julie;Dakki, Michelle A.
社交网络等在线娱乐活动的流行，极大地增加了人们花在互联网上的时间。过度或不当使用互联网会导致严重的不良后果。目前的研究使用了一项行为经济学任务来确定问题用户和非问题用户在网上花费的时间是否可以通过价格来改变。网络购买任务是用来确定本科生（N=233）在13种不同价格下花在网上的时间。尽管在免费上网的情况下，人们对上网的需求很高，但有问题的用户和没有问题的用户上网的时间都大幅减少，即使价格很低。这些结果表明，花费在上网上的时间可以通过与使用相关的有形成本来改变，而免费上网可能会鼓励过度的、有问题的使用。
The popularity of online recreational activities, such as social networking, has dramatically increased the amount of time spent on the Internet. Excessive or inappropriate use of the Internet can result in serious adverse consequences. The current study used a behavioral economic task to determine if the amount of time spent online by problematic and nonproblematic users can be modified by price. The Internet Purchase Task was used to determine how much time undergraduate students (N=233) would spend online at 13 different prices. Despite high demand for Internet access when access was free, time spent online by both problematic and nonproblematic users decreased dramatically, even at low prices. These results suggest that the amount of time spent online may be modified by having a tangible cost associated with use, whereas having free access to the Internet may encourage excessive, problematic use.