The Nascent Market for "Green" Real Estate in Beijing
The Nascent Market for "Green" Real Estate in Beijing
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DOI：
10.1016/j.euroecorev.2012.02.012
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发表时间：
2012-07
影响因子：
2.8
通讯作者：
Siqi Zheng;Jing Wu;Matthew E. Kahn;Yongheng Deng
中科院分区：
文献类型：
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作者：
Siqi Zheng;Jing Wu;Matthew E. Kahn;Yongheng Deng
近年来，用于评级和评估建筑物可持续性和能源效率的正式认证计划在世界各地激增。开发商认识到，这种“绿色标签”可以区分产品，并允许他们收取溢价。中国尚未正式采用此类评级标准。在缺乏此类标准的情况下，开发商根据自己报告的建筑物“绿色”指标相互竞争。我们使用谷歌搜索创建了一个指数，根据“营销绿色度”对北京的住宅区进行排名，并记录这些“绿色”单元在预售阶段以溢价出售，但随后以折扣价转售或出租。标准化官方认证计划的推出将有助于“绿色”需求者获得他们想要的单位，并将加速中国新兴绿色房地产市场的发展。
In recent years, formal certification programs for rating and evaluating the sustainability and energy efficiency of buildings have proliferated around the world. Developers recognize that such “green labels” differentiate products and allow them to charge a price premium. China has not formally adopted such rating standards. In the absence of such standards, developers are competing with each other based on their own self-reported indicators of their buildings’ “greenness”. We create an index using Google search to rank housing complexes in Beijing with respect to their “marketing greenness” and document that these “green” units sell for a price premium at the presale stage but they subsequently resell or rent for a price discount. An introduction of a standardized official certification program would help “green” demanders to acquire units that they desire and would accelerate the advance of China’s nascent green real estate market.