Doing What Makes You Happy: Health Message Framing for Younger and Older Adults
Doing What Makes You Happy: Health Message Framing for Younger and Older Adults
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DOI：
10.1080/0361073x.2019.1627491
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发表时间：
2019-06-14
影响因子：
1.8
通讯作者：
Stine-Morrow, Elizabeth A. L.
中科院分区：
文献类型：
--
作者：
Liu, Xiaomei;Shuster, Michael M.;Stine-Morrow, Elizabeth A. L.
背景：与健康有关的信息，从得失的角度来看，可以在成年人的一生中不同地影响决策。本研究的重点是情绪反应引起的这种框架和它们之间的关系，以感知的有效性，作为机制，可能会支持健康信息如何影响健康决策。方法：使用亚马逊的Mechanical Turk平台进行了一项基于网络的研究，样本为132名年轻人和106名老年人。参与者被要求阅读与锻炼相关的信息，并根据收益或损失对每条信息的影响和有效性进行评级。结果如下：相对于年轻的成年人，老年人对损失框架信息和描述不良结果的信息表现出较少的负面反应。重要的是，年轻人和老年人使用不同的情感线索来衡量框架信息的有效性：对于增益框架信息（倾向于唤起积极影响），老年人发现让他们感觉良好的信息更有效;但对于损失框架信息（倾向于唤起消极影响），年轻人发现让他们感觉不好的信息更有效。结论：这些结果表明，在处理健康信息，老年人可能更积极的影响，而年轻人可能更积极的负面影响。
Background: Health-related messages, framed in terms of gains or losses, can impact decision-making differently across the adult life span. The focus of this study was on the emotional responses evoked by such framing and their relationship to perceived effectiveness, as mechanisms that may underpin how health messages impact health decisions. Methods: A web-based study using Amazon's Mechanical Turk platform was conducted with a sample of 132 younger adults and 106 older adults. Participants were asked to read exercise-related messages framed in terms of gains or losses, and to rate each message for affect and effectiveness. Results: Relative to younger adults, older adults showed less negative reactions to loss-framed messages and to messages that described undesirable outcomes. Importantly, younger and older adults differentially used affective cues to gauge effectiveness of framed messages: for gain-framed messages (which tended to evoke positive affect), older adults found messages that made them feel good to be more effective; but for loss-framed messages (which tend to evoke negative affect), younger adults found messages that made them feel bad to be more effective. Conclusions: These results suggest that in processing health messages, older adults may be more motivated by positive affect, while younger adults may be more motivated by negative affect.