The barriers facing artists’ use of crowdfunding platforms: Personality, emotional labor, and going to the well one too many times
The barriers facing artists’ use of crowdfunding platforms: Personality, emotional labor, and going to the well one too many times
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艺术家利用众筹平台面临的问题：个性、情感障碍、多次上井
DOI：
10.1177/1461444814558916
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发表时间：
2015
影响因子：
5
通讯作者：
Nathaniel D. Poor
中科院分区：
文献类型：
--
作者：
Roei Davidson;Nathaniel D. Poor
流行的讨论将众筹视为一种方式，让那些传统上被排除在融资机会之外的人利用互联网的连接性来扩大他们的影响范围，超越他们可以直接访问的网络，并为各种项目获得资金。通过对文化产业众筹项目创始人的调查，我们探讨了某些社会和心理特征与众筹态度之间的关系。我们研究了外向性、表面行为、情感劳动、项目支持者的社会构成以及项目成功与在文化产业中使用众筹的享受和未来意图之间的关系。众筹似乎有利于具有特定个性结构的文化生产者，同时对其他文化生产者不利。总之，众筹似乎有益，但可能仅对特定类型的艺术家有用，因此不应取代其他传统融资模式。
Popular discourse frames crowdfunding as a way for those traditionally locked out of financing opportunities to leverage the connectivity of the Internet to widen their reach beyond their immediately accessible networks and secure funds for a wide variety of projects. Using a survey of crowdfunding project founders in the culture industries, we explored the relationship between certain social and psychological characteristics and attitudes toward crowdfunding. We examined how extraversion, surface acting, emotional labor, the social composition of project backers, and project success all relate to enjoyment and future intentions of using crowdfunding in the culture industries. Crowdfunding appears to advantage culture producers with particular personality structures while disadvantaging others. In sum, crowdfunding seems beneficial but might be useful only for particular types of artists and therefore should not supplant other traditional financing modes.