Using the mass-media to target obesity: an analysis of the characteristics and reported behaviour change of participants in the BBC's 'Fighting Fat, Fighting Fit' campaign
Using the mass-media to target obesity: an analysis of the characteristics and reported behaviour change of participants in the BBC's 'Fighting Fat, Fighting Fit' campaign
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DOI：
10.1093/her/16.3.357
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发表时间：
2001-06-01
影响因子：
2.4
通讯作者：
Duman, M
中科院分区：
文献类型：
--
作者：
Miles, A;Rapoport, L;Duman, M
该研究旨在评估BBC“对抗肥胖，对抗健康”（FFFF）活动参与者的特征和行为变化。在FFFF活动开始时和5个月后，我们随机抽取了6000名在FFFF活动中注册的成年人进行邮寄问卷调查。评估了人口统计学特征、体重、饮食行为和活动模式。总共有3661名受访者完成了基线问卷，其中2112名（58%）在5个月后完成了随访评估问卷。大多数评估参与者是女性，被归类为“超重”或“肥胖”。参与者报告说，在6个月的活动中，体重、脂肪和零食摄入量显著减少，运动量显著增加，水果、蔬菜和淀粉摄入量也显著增加。如果假设无反应者没有做出任何改变，这些影响仍然显著。这些结果表明，大众媒体宣传活动可能有助于在人口水平上控制体重，但特定的亚群体，如男性和25岁以下的人可能需要特别有针对性的宣传活动。此外，虽然这些活动最初可能会吸引肥胖的人，但他们可能比超重和正常体重的人更有可能退出活动。
The study aimed to assess the characteristics and reported behaviour change of participants in the BBC's 'Fighting Fat, Fighting Fit' (FFFF) campaign. A postal questionnaire survey was sent to a random sample of 6000 adults registering with the FFFF campaign at the start of the campaign and 5 months later. Demographic characteristics, weight, eating behaviour and activity patterns were assessed. In total, 3661 respondents completed the baseline questionnaire and 2112 (58%) of these completed a follow-up evaluation questionnaire 5 months later. The majority of evaluation participants were women and classified as 'overweight' or 'obese', Participants reported significant reductions in weight, and in fat and snack intake, and significant increases in exercise levels, and in fruit, vegetable and starch intake during the 6 months of the campaign. These effects remained significant if non-responders were assumed to have made no change. These results show that mass-media campaigns might make a contribution to weight control at the population level, but particular subgroups such as men and people under 25 may require specifically targeted campaigns. In addition, whilst such campaigns may initially attract obese people, they may be more likely to drop out of the campaign than overweight and normal weight individuals.