Optimization and Coordination of Crowdsourcing Supply Chain in Fast Fashion Industry
Optimization and Coordination of Crowdsourcing Supply Chain in Fast Fashion Industry
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DOI：
10.1155/2018/8123169
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发表时间：
2018-12
影响因子：
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通讯作者：
Jizi Li;Chunling Liu;Xianyi Zeng;Nian Zhang
中科院分区：
文献类型：
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作者：
Jizi Li;Chunling Liu;Xianyi Zeng;Nian Zhang
由于快时尚行业的设计师不足及互联网的发展，中小型成衣制造商已逐渐转向外部人才，透过众包计划提升其新产品设计效率。本文提出了一种新的快速时尚产业众包供应链框架。首先，在众包供应链系统中建立基本的多周期订单模型，其中服装制造商从在线设计师提交的可用解决方案中选择最佳方案（即，众包），然后将其转化为成品，并通过零售商销售给消费者。其次，我们扩展了这个模型，整合了资本周转率，零售商的风险规避，和服装制造商的最小生产量的因素。此外，利用批发价格，回购和利润分享计划设计了一个混合合同协调众包供应链的众包，零售商和服装制造商实现帕累托最优。该模型帮助服装制造商确定众包设计产品的最佳生产量，并使零售商能够下最优订单和设置合理的风险水平。此外，我们还发现，众包设计师的激励政策，可以通过使用一个利润分享计划与订单量的分段函数，而不是一个线性函数。
Due to inadequate designers in fast fashion industry and the development of the Internet, small-and-medium-sized garment makers have gradually turned to external talents to enhance their new product design efficiency via crowdsourcing initiative. This paper presents a new framework of crowdsourcing supply chain for fast fashion industry. First, a basic multiperiod order model is established in a crowdsourcing supply chain system, where a garment maker chooses the best one among available solutions submitted by online designers (i.e., crowdsources) in each period, then transforms it into finished product, and sells to consumers through a retailer. Second, we extend this model by integrating the factors of capital turnover, the retailer’s risk-aversion, and the garment maker’s minimum production quantity. Moreover, utilizing wholesale price, buyback, and profit-sharing scheme designs a mixed contract for coordinating crowdsourcees, retailer, and garment maker of crowdsourcing supply chain for achieving Pareto optimality. The models help the garment maker determining the optimal production quantities of crowdsourcing designed products and enable the retailer placing the optimum orders and setting the reasonable risk level. In addition, we also find that the incentive policy for crowdsourcing designers can be fulfilled by using a profit-sharing scheme with a piecewise function of order quantity instead of a linear function.