Subliminal mere exposure: Specific, general, and diffuse effects
Subliminal mere exposure: Specific, general, and diffuse effects
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DOI：
10.1111/1467-9280.00289
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发表时间：
2000-11-01
影响因子：
8.2
通讯作者：
Zajonc, RB
中科院分区：
文献类型：
--
作者：
Monahan, JL;Murphy, ST;Zajonc, RB
目前的研究探讨了重复暴露可能同时产生特定和分散效应的可能性。在研究 1 中，参与者接受 25 种刺激的 5 毫秒暴露，每种刺激显示一次（单次暴露条件），或者 5 种刺激重复五次（重复暴露条件）。患有悔改暴露条件的参与者随后比单次暴露条件下的参与者更积极地评价自己的情绪。研究 2 检查了潜意识忏悔所产生的影响是否会转移到不相关的刺激。在阈下暴露阶段之后，获得对先前暴露的刺激、新的但相似的刺激以及来自不同类别的刺激的情感反应。先前暴露的刺激被评为最积极的，而新的不同刺激被评为最不积极的。所有刺激在重复暴露条件下的评价比单次暴露条件下的评价更积极。这些发现表明，潜意识重复接触产生的影响足以影响对不相关刺激和情绪的评级。
The present research examined the possibility that repeated exposure may simultaneously produce specific and diffuse effects. bt Study 1, participants were presented with 5-ms exposures of 25 stimuli each shown once (single-exposure condition) or with five repetitions of 5 stimuli (repeated-exposure condition). Participants ill the repented-exposure condition subsequently rated their own mood more positively than those in the single-exposure condition. Study 2 examined whether affect generated by subliminal repented exposures transfers to unrelated stimuli. After a subliminal exposure phase, affective reactions to previously exposed stimuli, to new but similar stimuli, and to stimuli from a different category were obtained Previously exposed stimuli were rated most positively and novel different stimuli least positively. All stimuli were rated more positively in the repeated-exposure condition than in the single-exposure condition. These findings suggest that affect generated by subliminal repeated exposure is sufficiently diffuse to influence ratings of unrelated stimuli and mood.