Cross-cultural differences in materialism

Cross-cultural differences in materialism
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DOI:
10.1016/0167-4870(95)00035-6
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发表时间:
1996-02-01
影响因子:
3.5
通讯作者:
Belk, RW
Belk, RW
中科院分区:
经济学2区
文献类型:
--
作者:
Ger, G;Belk, RW

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在12个国家中,使用定性数据、消费者欲望测量、感知必需品测量以及Belk(1985)唯物主义量表的学生样本改编版本对唯物主义进行了探索。使用学生样本和预见性证据的跨文化的信度和效度的规模,使定量结果试探性的,但他们产生了一些有趣的模式,也支持的定性数据。罗马尼亚人被认为是最物质主义的,其次是美国人,新西兰、乌克兰、德国和土耳其。这些结果表明,物质主义既不是西方独有的,也不是与富裕直接相关的,这与先前对消费文化发展的研究所假设的相反。
Materialism was explored in twelve countries using qualitative data, measures of consumer desires, measures of perceived necessities, and adapted versions of the Belk (1985) materialism scales with student samples. The use of student samples and previsionary evidence for cross-cultural reliability and validity for the scales, make the quantitative results tentative, but they produced some interesting patterns that were also supported by the qualitative data. Romanians were found to be the most materialistic, followed by the U.S.A., New Zealand, Ukraine, Germany, and Turkey. These results suggest that materialism is neither unique to the West nor directly related to affluence, contrary to what has been assumed in prior treatments of the development of consumer culture.