Awe Weakens the Desire for Money
Awe Weakens the Desire for Money
复制标题
敬畏削弱了对金钱的渴望
DOI：
10.1017/prp.2017.27
复制
发表时间：
2018-01-01
影响因子：
2.3
通讯作者：
Zhou, Xinyue
中科院分区：
文献类型：
--
作者：
Jiang, Libin;Yin, Jun;Zhou, Xinyue
This research examined whether feeling awe weakens people's desire for money. Two experiments demonstrated that, as a self-transcendent emotion, awe decreased people's money desire. In Experiment 1, recalling a personal experience of awe makes people place less importance on money, compared with recalling an experience of happiness and recalling a neutral experience. In experiment 2, we examined different variants of awe, such as negative awe and non-nature awe. Viewing images that elicited awe, no matter what kind of awe, can induce people to put less effort into obtaining money. Process evidence suggested that awe's weakening of money desire was due to its power to make people transcend their mundane concerns. Our findings have implications for willingness to donate, price sensitivity, religious practices, and economic utilities.
