Formative research to identify perceptions of e-cigarettes in college students: Implications for future health communication campaigns.
Formative research to identify perceptions of e-cigarettes in college students: Implications for future health communication campaigns.
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形成性研究以确定大学生对电子烟的看法：对未来健康传播运动的影响。
DOI：
10.1080/07448481.2016.1158180
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发表时间：
2016-07
期刊：
影响因子：
--
通讯作者：
Mackert M
中科院分区：
文献类型：
--
作者：
Case K;Crook B;Lazard A;Mackert M
这项形成性研究调查了大学生对电子烟的看法，目的是为未来的健康宣传活动提供信息。电子烟使用者和非使用者之间的差异也被检查。参与者：从西南一所大型公立大学招募30名本科生（15名用户，15名非用户）。进行结构化访谈，并根据主题对笔录进行编码。尽管用户对电子烟的态度更有利，但用户和非用户都认为电子烟会产生水蒸气，并报告说电子烟的危害比传统香烟小。潜在的健康后果和成瘾问题是使用者和非使用者最常见的威胁。非电子烟使用者和电子烟使用者都将社会污名视为使用电子烟的不利因素。最后，与未来健康宣传运动特别相关的主题包括对电子烟使用者的负面看法和社会污名，以及与电子烟使用有关的危害看法和潜在健康后果。
This formative study examined perceptions of e-cigarettes in college students with the goal of informing future health communication campaigns. Differences between e-cigarette users and nonusers were also examined. Participants: Thirty undergraduate students were recruited from a large southwestern public university (15 users, 15 nonusers). Structured interviews were conducted and transcripts were coded for themes. Although users had more favorable attitudes toward e-cigarettes, both users and nonusers believed that e-cigarettes produce water vapor and reported that e-cigarettes were less harmful than conventional cigarettes. Potential health consequences and addiction concerns were the most common perceived threats for both users and nonusers. Both nonusers and users cited social stigma as a perceived disadvantage of e-cigarette use. Ultimately, themes with particular relevance to future health communication campaigns included negative perceptions of e-cigarette users and social stigma, as well as harm perceptions and potential health consequences associated with e-cigarette use.