Money and Mission: Moving Food with Value and Values
Money and Mission: Moving Food with Value and Values
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金钱和使命：以价值和价值观运送食品
DOI：
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发表时间：
2011
期刊：
影响因子：
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通讯作者：
J. Barham
中科院分区：
文献类型：
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作者：
A. Diamond;J. Barham
针对传统初级商品市场利润率低和消费者对非加工食品的需求，过去十年出现了粮食价值链，作为区分农产品和为小农开辟新的、经济上更可行的市场渠道的战略。这些商业网络包括食品生产商、分销商和销售商之间的战略协调，以追求共同的财务和社会目标。我们分析了美国八个不同性质的食品价值链的聚合、分配和营销功能，揭示了四个概括性的发现，概括了这些商业组织面临的挑战和机遇：（1）私人基础设施投资应与组织发展阶段和市场能力相匹配;（2）身份保护是一个关键的市场差异化战略;（3）私人投资应与组织发展阶段和市场能力相匹配。（3）非正式网络可以成为协调不同农业生产者营销努力的高效工具;（4）非营利组织和合作社都可以在价值链发展中发挥关键作用，但应认识到它们的组织能力和局限性。
In response to low margins in traditional commodity markets and consumer demand for decommodified food, food value chains have emerged in the last decade as strategies for differentiating farm products and opening new, more financially viable market channels for smaller farmers. These business networks incorporate strategic coordination between food producers, distributors, and sellers in pursuit of common financial and social goals. Our analysis of the aggregation, distribution and marketing functions of eight food value chains of diverse character across the United States reveals four summary findings that encapsulate the challenges and opportunities facing these business organizations: (1) private infrastructure investment should match the organizational stage of development and market capacities; (2) identity preservation is a critical market differentiation strategy; (3) informal networks can be highly effective tools for coordinating the marketing efforts of diverse agricultural producers; and (4) nonprofits and cooperatives both can play key roles in value chain development, but should recognize their organizational competencies and limitations.