Integrated marketing communications
Integrated marketing communications
复制标题
DOI：
10.1093/obo/9780199756841-0204
复制
发表时间：
2018-03
期刊：
影响因子：
--
通讯作者：
Lawrence Ang
中科院分区：
文献类型：
--
作者：
Lawrence Ang
IMC 证书计划邀请西北大学任何本科学校的学生申请。正如 Medill 网站上所述，要获得入学资格，学生必须完成 3 门先修课程，并且其中的累计 GPA 至少为 2.7。学生必须在五门 IMC 课程中获得累计 GPA 3.0 才能获得证书。获得本科 IMC 证书并被 MSIMC 项目录取的学生只需四个季度即可完成硕士课程并毕业，而不是没有证书的学生所需的五个季度。
The IMC Certificate Program invites applications from students in any undergraduate school at Northwestern. As described on the Medill website, to qualify for admission students must complete 3 prerequisite courses and earn a minimum cumulative GPA of 2.7 in them. Students must earn a cumulative GPA of 3.0 in the five IMC courses to achieve the certificate. Students who receive the undergraduate IMC certificate and are admitted into the MSIMC program can complete the master’s program and graduate in just four quarters, rather than the five quarters required for students without the certificate.