Where Do Norms Come From? Peer Communication as a Factor in Normative Social Influences on Risk Behavior
Where Do Norms Come From? Peer Communication as a Factor in Normative Social Influences on Risk Behavior
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DOI：
10.1177/0093650217718656
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发表时间：
2019-07-01
影响因子：
6.2
通讯作者：
Klimmt, Christoph
中科院分区：
文献类型：
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作者：
Geber, Sarah;Baumann, Eva;Klimmt, Christoph
本研究探讨同侪沟通在规范社会影响风险行为中的角色。我们使用规范性社会行为（TNSB）的理论作为指导框架，发展规范性社会影响的沟通角度。同侪交流被概念化为一个规范建立因素，其具体作用被指定为其内容的功能。在规范性社会影响中，同伴沟通对规范的影响假设被用于道路交通中超速行驶的案例进行了检验。这些分析基于对1，138名德国年轻汽车驾驶员的代表性调查数据。中介分析的结果表明，同伴沟通在社会规范的形成中起着至关重要的作用，反过来，影响风险行为，沟通的健康促进潜力取决于其内容。进一步规范为基础的理论发展和战略风险沟通的影响进行了讨论。
This study explores the role of peer communication in normative social influences on risk behavior. We use the theory of normative social behavior (TNSB) as a guiding framework for developing a communication perspective on normative social influences. Peer communication is conceptualized as a norm-building factor and its concrete role is specified as a function of its content. The hypotheses on peer communication's impact on norms in normative social influences are tested for the case of speeding in road traffic. The analyses are based on representative survey data of 1,138 German young car drivers. Findings from mediational analyses indicate that peer communication plays a crucial role in the formation of social norms which, in turn, affect risk behavior, and that the communication's health-promoting potential depends on its content. Implications for further norm-based theory development and strategic risk communication are discussed.