Impact of Negation Salience and Cognitive Resources on Negation During Attitude Formation
Impact of Negation Salience and Cognitive Resources on Negation During Attitude Formation
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DOI：
10.1177/0146167212450464
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发表时间：
2012-10-01
影响因子：
4
通讯作者：
Rydell, Robert J.
中科院分区：
文献类型：
--
作者：
Boucher, Kathryn L.;Rydell, Robert J.
由于处理否定所需的认知资源增加，过去的研究表明，外显态度测量比内隐态度测量对否定更敏感。目前的工作表明，否定对内隐和外显态度测量的不同影响受到以下因素的影响：（a）否定的显着程度和（b）态度形成过程中可用的认知资源量。当否定在视觉上不那么显着时，明确的而不是隐含的态度测量反映了否定的预期效价。当否定在视觉上更加突出时，显性和隐性态度测量都反映了否定的预期效价，但前提是感知者在编码过程中拥有充足的认知资源。检查了否定处理、模式加标签和融合的竞争模型，以确定否定显着性如何影响否定处理。
Because of the increased cognitive resources required to process negations, past research has shown that explicit attitude measures are more sensitive to negations than implicit attitude measures. The current work demonstrated that the differential impact of negations on implicit and explicit attitude measures was moderated by (a) the extent to which the negation was made salient and (b) the amount of cognitive resources available during attitude formation. When negations were less visually salient, explicit but not implicit attitude measures reflected the intended valence of the negations. When negations were more visually salient, both explicit and implicit attitude measures reflected the intended valence of the negations, but only when perceivers had ample cognitive resources during encoding. Competing models of negation processing, schema-plus-tag and fusion, were examined to determine how negation salience impacts the processing of negations.