Uses of Social Media in Public Transportation
Uses of Social Media in Public Transportation
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DOI：
10.17226/14666
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发表时间：
2012-05
期刊：
影响因子：
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通讯作者：
S. Bregman
中科院分区：
文献类型：
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作者：
S. Bregman
本综合报告探讨了运输机构使用社会媒体的情况，并记录了美国和加拿大的成功做法。社交媒体被定义为一组基于网络的应用程序，鼓励用户彼此互动，如博客，Facebook，LinkedIn，Twitter，YouTube，Flickr，Foursquare和MySpace。交通机构已经开始采用这些网络工具，以及时更新、公共服务、公民参与、员工认可和娱乐等方式提供交通信息。对相关文献进行了综述。由于该领域是新的，社交媒体上还没有大量的研究。相关信息来自网上来源，包括博客文章、网站、会议发言、在线期刊以及涉及技术和治理的出版物。一项针对美国和加拿大已知使用一个或多个社交媒体平台的交通服务提供商的选定调查，位于大都市，小城市和农村地区，获得了90%的回复率（39个中的34个）。六个过境服务提供者参加了电话访谈，重点介绍了关于成功做法、挑战和经验教训的更深入和更多的细节。其中包括加州的弗朗西斯科、得克萨斯州的达拉斯、宾夕法尼亚州的阿伦敦、纽约的纽约、西弗吉尼亚州的摩根敦和不列颠哥伦比亚省的温哥华。
This synthesis explores the use of social media among transit agencies and documents successful practices in the United States and Canada. Social media are defined as a group of web-based applications that encourage users to interact with one another, such as blogs, Facebook, LinkedIn, Twitter, YouTube, Flickr, Foursquare, and MySpace. Transit agencies have begun to adopt these networking tools to provide transit information as timely update, public service, citizen engagement, employee recognition, and entertainment. A review of the relevant literature was conducted. Because the field is new, there is not yet a large body of research available on social media. Relevant information was obtained from online sources, including blog posts, websites, conference presentations, online journals, and publications covering technology and governance. A selected survey of transportation providers in the United States and Canada known to use one or more social media platforms, and located in large metro, small urban, and rural areas, yielded a 90% response rate (34 of 39). Six transit providers participated in telephone interviews, highlighting more in-depth and additional details on successful practices, challenges, and lessons learned. These included providers in San Francisco, California; Dallas, Texas; Allentown, Pennsylvania; New York, New York; Morgantown, West Virginia; and Vancouver, British Columbia.