Headline Format Influences Evaluation of, but Not Engagement with, Environmental News
Headline Format Influences Evaluation of, but Not Engagement with, Environmental News
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DOI：
10.1080/17512786.2020.1805794
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发表时间：
2020-08-12
影响因子：
2.1
通讯作者：
Landrum, Asheley R.
中科院分区：
文献类型：
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作者：
Janet, Kristina;Richards, Othello;Landrum, Asheley R.
在学术研究人员和科学媒体专业人士的合作下，这项研究试图测试三种常用的标题格式，它们基于是否(如果是)重要信息被省略而不同，以鼓励参与者阅读相应的文章；这些格式是传统格式的标题、前瞻性引用标题和基于问题的标题。虽然标题格式不影响故事的选择或参与，但它确实影响了参与者对标题和故事可信度的评价(基于问题的标题被认为是最不可信的)。此外，个人对科学的好奇心和政治观点预示着他们对环境故事的参与，以及他们对标题和故事的可信度的看法。因此，标题格式似乎在受众对在线新闻故事的感知中发挥了重要作用，科学新闻专业人员应该考虑不同格式对读者的影响。
Sparked by a collaboration between academic researchers and science media professionals, this study sought to test three commonly used headline formats that vary based on whether (and, if so, how) important information is left out of a headline to encourage participants to read the corresponding article; these formats are traditionally-formatted headlines, forward-referencing headlines, and question-based headlines. Although headline format did not influence story selection or engagement, it did influence participants evaluations of both the headline's and the story's credibility (question-based headlines were viewed as the least credible). Moreover, individuals' science curiosity and political views predicted their engagement with environmental stories as well as their views about the credibility of the headline and story. Thus, headline formats appear to play a significant role in audience's perceptions of online news stories, and science news professionals ought to consider the effects different formats have on readers.