Benefit segmentation of the fitness market.
Benefit segmentation of the fitness market.
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DOI：
10.1300/j026v09n01_03
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发表时间：
1992-01-01
影响因子：
--
通讯作者：
Brown, J D
中科院分区：
文献类型：
--
作者：
Brown, J D
虽然医疗保健和相关营销组织正在对人们的健身和健康需求给予充分关注，但很少有研究关注基于消费者对健身的感知益处来识别健身的细分市场。本文描述了健身消费者的三个不同部分，估计占家庭的50%。营销策略的影响也提出。
While considerate attention is being paid to the fitness and wellness needs of people by healthcare and related marketing organizations, little research attention has been directed to identifying the market segments for fitness based upon consumers' perceived benefits of fitness. This article describes three distinct segments of fitness consumers comprising an estimated 50 percent of households. Implications for marketing strategies are also presented.