Patients’ preferences for family medicine physicians’ video biographies
Patients’ preferences for family medicine physicians’ video biographies
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患者对家庭医生视频传记的偏好
DOI：
10.1080/07359683.2016.1238654
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发表时间：
2016
影响因子：
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通讯作者：
Evan K. Perrault
中科院分区：
文献类型：
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作者：
Evan K. Perrault
摘要：尽管医生介绍视频越来越流行，但没有研究评估潜在患者对医生介绍视频的意见。因此，一项受试者内实验随机将参与者暴露于五个主要以个人或专业信息为特征的医生视频传记。参与者的态度进行了测量。他们还选择了他们想去看的医生。参与者选择了他们认为最相似的医生，并表示当接触到包含个人信息的传记时，更容易选择医生。未来的视频应该在60到90秒之间。与会者赞赏视频展示医生个性的能力。与会者还表示，他们还希望看到未来的视频包括什么。
ABSTRACT No studies have assessed prospective patients’ opinions regarding physician introductory videos despite their increasing prevalence. Therefore, a within-subjects experiment randomly exposed participants to five physician video biographies featuring primarily either personal or professional information. Participants’ attitudes were measured. They also selected the physician they would want to visit. Participants chose physicians with whom they perceived the greatest similarity, and indicated greater ease choosing physicians when exposed to biographies containing personal information. Future videos should be between 60 and 90 seconds. Participants appreciated videos’ abilities to show physicians’ personalities. Participants also stated what else they would like to see included in future videos.